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Marketing is a subject that requires a variety of tools. These vary from traditional strategies like print ads to modern strategies such as email marketing and social media. Every successful marketing campaign shares one thing: an in-depth understanding of the intended audience.
Marketing insights assist marketers in shaping their strategies and tactics to meet the requirements of their customers and also inform future initiatives based upon measurable data and feedback. These insights help distinguish a smart marketer from crowd.
Open, honest and direct communication is the best way to gather insights from your customers. You can make use of a variety of tools to gather this feedback, including online surveys or social media comments, interactions, phone or face-toface customer interviews, and customer feedback boxes on your website or in-store.
Insights are usually gleaned from outside influences and also from your own market research and competitor analysis. A drinks company, for instance could discover from market research that consumers are staying home more often on weekends due to economic conditions. This insight could prompt them to reduce their ad expenditure and focus on how their product will complement the time spent with family and friends instead of going out.
The most effective method to maximize ROI is to use data to create marketing campaigns that resonate with your audience. Contact WebFX’s experts WebFX to start putting together your perfect marketing plan today!
