On a basic level, the customer engagement is defined as an ongoing relationship between the brand and their customers. And, although customer engagement is just a piece of marketing puzzle, it must not at all be ignored. The engaged customers spend a little more money and actively support the branding initiatives, and become best ambassadors of your company. Doesn’t matter how big your business is, field you work in, and the products you are selling, the customer mobile engagement is very important to growth of your online business.
What’s Mobile Engagement?
The mobile engagement is an act of engaging the user through accessible messaging channels in and out of an application. Companies make use of mobile engagement for delivering the positive brand experiences, to support their company goals and develop valuable and long-term relationships with their customers. Engagement generally starts the moment user downloads your application. Showing user’s value of your app from the starting is necessary to building the long-term relationship, which keeps them to come back.
Some more in-app numbers, like how an application is used and how usage will be affected by the advertising campaigns, will be used for assessing the user engagement levels. The mobile advertisers consider customer mobile engagement within their mobile advertising context. It includes checking how users will engage with the mobile campaigns, and running campaigns made to specifically increase and recommence customer engagement with an application.
Why’s engagement so important?
Engagement is quite important to the mobile advertisers and marketers because every engaged users will form the strong basis of the healthy mobile application business. Without the engaged user base, SMS API businesses might find it tough to operate. For instance, dating applications are mainly dependant on the user engagements (like likes and matches) as it correlates directly with your app function.
Without driving any in-app engagements, the acquisition costs can become much higher and consumer lifetime value may lower, and positive effects linked with the engaging app (like word of mouth) can be missed out. However, with the engaged user base, an app businesses can find it easier to successfully produce revenues and expand. So, by knowing where an application will improve and enacting any changes, the app businesses can retain their users for much longer and also benefit from the continued SMS API presence.
Different Mobile App User Engagement Channels
The mobile apps have got 3 distinct messaging capabilities and they are in-app messages, push notifications, and message or SMS API centers.
Delivered to your phone’s lock screen and through onscreen banner alert, the push notifications will drive your users to an app and are perfect for the time-sensitive info. By including certain segment attributes such as in-app behavior, location, message preferences and lots more, the targeted push notifications will achieve higher mobile app engagement (4-7x of higher response rate) compared to broadcast counterparts. It is particularly true of the rich push notifications, which include media such as videos and photos.
In-app SMS messaging delivers the simple and text-based notifications. As these messages can be delivered into your app, there is not opt-in process or roaming control, and allowing you reach the most of your application audience. For such reason, they’re the best complement for push notifications and in-app messaging with new feature updates as well as other messaging details.
The in-app message network reaches various app users and will help to drive people back in your application by badge counters on app icon (only iOS). Think of this as easy-to-author publishing platform, which allows you send the new promotions, offers, and high content to all your audience without even having to update an app or stop the users in the tracks.
Mobile Native User Engagement Channels
Besides messaging you may do through your application, there are some ways to reach the customers over mobile that do not necessarily need an app or roaming control feature.
With the broad usage and 98% of open rate, SMS still is the natural channel for the businesses for mobile engagement to use. The typical use cases of SMS mobile engagement will include shipping, billing, promoting upcoming events, special offers, and confirming appointments.
Thus, businesses today know the need for adaptation, but they should deploy the effective engagement strategy fast to sustain and foster healthy customer relationships.